Lady Click | Women's Interest
The ladies called him “Ol’ Blue Eyes,” and the world called the ladies “bobby soxers.” In the mid-’30s, singer and actor Frank Sinatra became, arguably, the original heartthrob.
Ladies around the nation flocked to his shows, as The Guardian’s New York correspondent observed about Sinatra in 1945:
“The United States is now in the midst of one of those remarkable phenomena of mass hysteria … the teenage girls who constitute the main part of his audience also wear short white half-hose, and are therefore called ‘bobby-sox girls’ or, more simply, ‘bobby-soxers’.”
And according to Mental Floss, Sinatra’s publicist, George Evans, even auditioned bobby soxers to scream at Sinatra’s concerts, paying them a few bucks each to ignite excitement for the star.
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