The first product to be launched is the MyJamas and the signature difference is that they have ‘clever cuffs’– matching coloured ankle and wrist cuffs on the left and right, along with a large image on the front of the top helping to teach children how to dress independently by knowing which way round they go.
The business really has been a family affair and the duo’s own children have been ‘guinea pigs’ for the pyjamas, which are designed in the UK, manufactured in Portugal and made from 100 per cent organic cotton.
Claire added: “We set out inspired by my mum, Janet, and the clever and thoughtful gifts she has been making for her grandchildren since Helen’s daughter, Darcey, was born in 2012. Our journey had us exploring what we wanted to create for others and how we could add value. It is the first of our products to be launched and won’t be the last.”