For some, the minimal face is a sort of trend-driven affectation; something novel to have a whack at for a while until they return to the usual 40-minute morning makeup application extravaganza. For the majority of make-up wearers, it is their morning ritual; all they have time for, or all they can be bothered with.
Feel free to roar that at anyone who gives you a dirty look for applying mascara on the bus because you would rather spend five minutes more asleep/with your children/finding your tights than doing it at home.
Start with a dewy (read: forgiving) compact foundation such as Chanel Les Beiges Healthy Glow Gel Touch Foundation SPF25 (€55 at Brown Thomas), which can be buffed in with a chubby, fluffy brush in under two minutes.
Chanel Les Beiges Healthy Glow Gel Touch Foundation SPF25 (€55 at Brown Thomas)
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Apply Lancôme Teint Idole Ultra Wear Blush Stick (€30 at Brown Thomas) to the apples of your cheeks and pat in with fingers. These sticks are intensely pigmented, fresh and easy to use.
Apply Lancôme Teint Idole Ultra Wear Blush Stick (€30 at Brown Thomas)
It curls lashes and coats them in a jet black, but non-clumping formula which gives intense volume but is still day appropriate.
For something more lengthening with a slightly more “your lashes, but fancier” finish (don’t try to tell me for even an instant that lashes cannot be fancy), Glossier Lash Slick (€16 at glossier.com) is affordable and excellent.
MAC Versicolour Varnish Gloss Stain (€25 at Arnotts)
To finish, choose a lip product that enhances, but subtly, is comfortable and won’t disappear from the centre of your lips when you horse into a croissant (or some other exorbitantly overpriced café snack) mid-morning.
MAC Versicolour Varnish Gloss Stain (€25 at Arnotts) applies as a gloss, and wears beautifully, leaving a non-drying stain behind which means you don’t need to worry about your lipstick. Choose a shade – pink or peach for paler to mid-toned skins, or a berry tone for deeper skins.