Today, Burberry debuted its first ad campaign by Riccardo Tisci, the chief creative officer for the fashion house. For this project, Tisci selected a diverse team of photographers and models from different generations—from the most experienced to those just starting their journey.
“The thing that excites me the most about Burberry is how inclusive it is—it appeals to everyone no matter their age, their social standing, their race, their gender,” said Tisci in a statement announcing the spring/summer 2019 campaign. “So when I was thinking about my first campaign here, I knew I wanted to work with a collection of collaborators to help interpret the breadth of what this incredible heritage house represents to so many different people—from the millennials to the mature, to the British and to the international.”
“I pulled together six photographers, all with a very different energy, experience and point of view of the world—including British masters of photography and the next generation who have something new to say—to interpret this new Burberry era and the multigenerational men and women we speak to, all through their own unique eyes.”
The result was a unique collection of photos, each with their own character, which perfectly reflects the vision of Tisci—the exceptional differences and the unexpected similarities that unite us. All of this represents the classic look and youthful energy of Burberry quite well.
The promotional campaign features international models Stella Tennant, Fran Summers, Claudia Levander, Rianne van Rompaey, Natalia Vodianova, Irina Shayk, Sara Choi, Anok Yai, Darani, Matteo Ferri and Joe Plunkett.