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Dallas' Forty Five Ten makes a big statement in New York's new Hudson Yards mall

Dallas’ Forty Five Ten makes a big statement in New York’s new Hudson Yards mall

NEW YORK — To get to some of the most anticipated restaurants in New York‘s new Shops at Hudson Yards, which opens Friday, patrons will have to walk past Forty Five Ten.

Kristen Cole, Forty Five Ten president and chief creative director of the Dallas-based retailer, says it was important to be near restaurants Bouchon Bakery, Wild Ink and Estinatoria Milos by heralded chefs Thomas Keller, Peter Jin and Costas Spiliadis. Kawi, which also shares the corridor, is a new concept by Momofuku.

“This is totally our customer,” Cole said. Some of those diners will already be familiar with Forty Five Ten. Keller’s Bouchon Bakery, for example, is on the same street as Forty Five Ten in Napa Valley.

The Hudson Yards store, the company’s seventh after opening a boutique in Aspen last fall, has been in the works for about a year, she said.

The 16,000-square-foot space has four separate entrances that take up a large section of level 5, which it also shares with Dallas-based Neiman Marcus.