Home / Shopping / Dallas’ luxury pro Brian Bolke opens The Conservatory in New York’s new Hudson Yards mall
Dallas' luxury pro Brian Bolke opens The Conservatory in New York's new Hudson Yards mall

Dallas’ luxury pro Brian Bolke opens The Conservatory in New York’s new Hudson Yards mall

The store’s offerings include men’s, women’s, jewelry and a few home accessories. Shoppers can try on clothes in the store and order them directly from 57 designers. 

The Conservatory doesn’t carry inventory, but it does have every piece in every size, similar to a Bonobos guide shop. Closets against the wall hold Stella McCartney vegan leather jackets and exclusive women’s knit coordinating pieces for spring from Narciso Rodriguez.

The only things customers leave The Conservatory with are fresh flowers and one-of-a-kind items.

Bolke, co-founder of Dallas-based Forty Five Ten, sold that company in 2014 and stayed on as president until August 2017, when he left to launch an independent consulting firm.

The idea for The Conservatory started to emerge after he turned to shopping online because he was no longer constantly in a store after leaving Forty Five Ten.

He started feeling the friction of online shopping and the guilt of “seeing the truck leave his driveway with a package he returned,” he said.

For shoppers who buy apparel online, there’s a 40 percent return rate, he said: “What a waste.”

In a few weeks, the store will debut its relationship with Farfetch, The Conservatory‘s online platform partner and one of the largest luxury online stores.