Evi Abeler for eBay
The author’s personal store got high marks
After gathering information about a shopper’s hobbies and style, visitors are presented with merchandise that’s been selected for them.
Ebay has 171 million active global consumers, the company said. Among them are a set of loyal customers who are into everything from Star Wars to a particular sports team, some of them visiting daily, according to Bradford Shellhammer, head of browse and personalization for eBay
See: Walmart’s Jet.com targeting affluent millennials with a little help from Apple
or Facebook Inc.
Instagram apps, Shellhammer said, tackling the tool more like a tech company than a retailer. They want shoppers to make a purchase, but “we are agnostic about what you buy,” he told MarketWatch during a demonstration of the new feature.
Read: Amazon Prime members will get an additional 10% discount on Whole Foods items
Ebay gave personalized demonstrations to the media, saying that with the exception of an occasional glitch—in one case, the tool mixed up the gender of a reporter’s child—the feedback had been largely positive.
The choices included for my personal store, shown in the photo above, included a one-shoulder Diane von Furstenberg cocktail dress, items from the Stella McCartney collection for Adidas AG
is up 15% for the period.