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Giovanna Battaglia Announced as Swarovski's New Creative Director

Giovanna Battaglia Announced as Swarovski’s New Creative Director

Mark your fashion calendars as Swarovski is planning to appoint their first Global Creative Director Giovanna Battaglia Engelbert. This international star got her start in the industry at 17 as a model for Dolce Gabbana. Today, she’s known as a globally renowned fashion editor and an author of fashion guidebook “Gio-Graphy: Fun in the Wild World of Fashion“.

Her new journey in the fashion industry will begin with the world‘s premier jewelry and accessory brand Swarovski. “For decades, Swarovski has illuminated the world of fashion, design, entertainment, in general the entire creative industry,” said Giovanna Battaglia Engelbert. “I am excited to guide the creative vision of a cultural power like Swarovski“.

For the first time in 125 years of history, the brand will embrace a new creative wave of ideas and strategies. “Our 125 years of history testify to the power of our company to transform and reinvent itself, I am delighted to welcome a brilliant creative mind and a strong leader like Giovanna. With her remarkable industry experience and compelling perspective, she will explore new frontiers and become a vital part of writing the next chapter in our history, ” says Robert Buchbauer, CEO of Swarovski. A special new chapter for the master of crystals, Swarovski will launch Battaglia Engelbert’s debut collection in the Spring/Summer 2021 fashion season.

With the excitement of her new role, we asked Engelbert a few questions on her new role, and on her vision for the future of the historical brand: