But last year for the first time, the country drew more women tourists than men as a surge in Chinese female visitors outweighed a longstanding distortion spurred by men drawn to the world’s “sex capital”.
The shift is welcome news for Thai authorities, who have tried to promote the country’s shopping, beaches and temples and to minimize the importance of sex tourism, which thrived after Thailand became an RR hotspot for U.S.
troops in the 1960s and 1970s.
That compared to 48 percent in 2015 and only 42 percent in 2012. No earlier official data were available, but research from as far back as the 1980s shows a ratio of about 60 percent male to 40 percent female visitors.
“Not as many women visited Thailand because they thought we were a cheap destination with too much vice, but now more are coming, which means our image accommodates them,” Tourism Minister Kobkarn Wattanavrangkul told Reuters.
Hoping to attract more female tourists, the state’s Tourism Authority of Thailand started a “Women’s Journey” campaign last year, with a website and mobile application offering discounts for hotels, spas, malls, and restaurants.
The number of Chinese visitors rose from nearly 12 percent of Thailand’s visitors in 2012 to 27 percent last year. The number of Chinese women visiting Thailand nearly quadrupled over the same period to more than 5.
“When Chinese men make a lot of money, they tend to take their wife, daughter, and mother to travel, making the ratio heavier on the female side,” said Virat Chatturaputpitak, vice president of the Association of Thai Travel Agents.
CHEAP, EASY AND CLOSE TO HOME
“I chose to come to Thailand because it’s close by, there are many flights, it’s cheap to travel and easy to get a visa,” said Man Na Zhang, 24, at Bangkok’s Erawan Shrine, a favorite spot for Chinese tourists despite a deadly bombing in 2015.
Chinese female visitors, who get a tourist visa on arrival, also cited a simple tax rebate procedure on duty free goods as another drawcard as they snap up items such as cosmetics, bottled bird’s nest soup, vitamins and supplements.
Businesses in tourist towns have started printing menus in Chinese and getting workers to learn the language to cater to Chinese tourists, who last year made up more than those from Europe, the Americas, the Middle East and Africa combined.
For nationalities that traditionally patronized Thailand’s sex industry, tourist numbers are still dominated by men – 68 percent of Japanese visitors, 58 percent of British and nearly 56 percent of American, Australian and German tourists.
“There are evidently fewer tourists, especially in the low season, when sales can go from tens of thousands of baht a day to nothing,” said Somkid Sangwong, a manager of a restaurant in a Silom alley next to Patpong, surrounded by neon-lit signs for bars blasting loud music and offering raunchy live shows.
Reporting by Patpicha Tanakasempipat; Additional reporting by Suphanida Thakral and Panu Wongcha-um in BANGKOK, and SHANGHAI Newsroom; Editing by Matthew Tostevin and Lincoln Feast