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Hammer & Nails Announces Aggressive … – Digital Journal

PRINCETON, N.J.–(Business Wire)–Hammer
Nails Grooming Shop for Guys, a men’s grooming shop that
provides hand and foot care, haircuts and shaves in man cave nirvana,
has announced plans to bring 10 locations to the greater Philadelphia
area and New Jersey over the next five years. The unique concept, with
an overarching goal to have 250 locations open and operating by 2022,
plans to ramp up growth through a selective strategy, focusing on a
solid foundation of smart franchise partnerships and tactical site
selection for the fast-growing health and wellness brand.

Building on its momentum of licenses awarded for more than 220 shops
during its first year of franchising, the new Hammer Nails
Philadelphia and New Jersey locations will open under the leadership of
Area Representative Jeffrey Fuchs. Fuchs is a Realtor with Keller
Williams Center City Philadelphia as well as an investor and developer
in his own right. Fuchs is looking forward to partnering with aspiring
entrepreneurs to bring the Hammer Nails brand to local communities as
he hopes to follow the successes the brand has experienced nationally in
11 other states.

“At Hammer Nails, the entire experience is not only the pinnacle of
relaxation and pampering, but our hand and foot care yields health
benefits, too. We’re excited to introduce our concept to local
communities throughout Philadelphia and South New Jersey,” said Fuchs.
“Demand for our services is on the rise; more men are seeking out
services we offer like manicures and pedicures. Through meaningful
partnerships with passionate, driven individuals, we’ll flourish in the
greater South Philadelphia area and throughout New Jersey, especially as
our locations commence opening in other parts of the country.

Fuchs is actively seeking franchise partners to develop locations in and
around Philadelphia, King of Prussia, Cherry Hill, Mount Laurel, and
Princeton, among others.

“The Hammer Nails brand has truly discovered an untapped sector of the
massive health and wellness industry – no one is delivering
male-centered grooming services the way we are,” said Michael Elliot,
founder and CEO of Hammer Nails. “We’re still at the ground floor of
our development in Pennsylvania and New Jersey, making them exciting
expansion regions for us. We’re eager to bring our concept to a diverse
group of new customers in each area.”

The first and only corporate-owned location opened in November of 2013
on Melrose Avenue in Los Angeles and since then gross revenues have
swelled. The system will be opening its first franchise locations this
summer, with a total of 10 slated to open by the end of 2017. Guests are
sure to feel welcome in new Hammer Nails locations as they relax in
ultimate man cave nirvana the moment they enter the shop. Locations have
a low-lit and luxurious atmosphere with dark wood and steel detailing,
oversized Bison leather chairs, personal TVs and noise cancelling
headphones, and complementary beverages.

As the only niche male grooming franchise available, Hammer Nails has
a first-to-market advantage in the ever-growing $21B male grooming
industry. For more information about the Hammer Nails franchise
opportunity, visit www.hammerandnails-franchising.com.

About Hammer Nails

Hammer Nails was founded in 2013 by Michael Elliot with the vision to
provide hand and foot care, manicures and pedicures, haircuts and shaves
to every type of male in man cave nirvana. After offering a franchise
opportunity in 2015, the brand has awarded licenses for more than 220
shops and is working to have 250 locations open and operating by 2022.
To learn more about the brand, service offerings and locations, visit http://www.hammerandnailsgrooming.com/

Media Contact:
Fishman Public Relations
Kathryn Frakes,
847-945-1300
kfrakes@fishmanpr.com