Mexico has long been a power in global tourism for both the U.S. and Canadian markets. But over the past few years, the destination has faced challenges ranging from bad headlines to seaweed on its Caribbean beaches, and the closure of the country’s tourist board.
Among other things, the report found that advisors were split in whether or not sales to Mexico have increased or decreased over the past six months—32% of respondents said they were flat while 34% said they saw an increase and another 34% said they saw a decrease. But, despite that split, the report also found that advisors were still facing an uphill value in closing sales to Mexico—78% of respondents said that they had clients tell them they didn’t want to travel to Mexico over the past six months.
“What’s more,” Travel Market report EVP and Publisher Anne Marie Moebes said, “advisors told about what type of support they believe will help them maintain and increase sales, which alternatives are benefiting from Mexico’s problems, as well as what clients want in their Mexican vacations.”