“I’ve done radio since I was 19 years old.
I’m 52 now,” she says. “I’m not planning on leaving, but it’s nice to have something different.
It fires up a different part of my brain, a different part of my spirit.”
Her website, emmakellyandme.
com, features about 10 pieces in her fall collection since it launched Oct. 17.
And second, it’s become a way to connect with Emma Kelly, 13, who doesn’t always want to hang out with mom — even though her mom’s a very famous mom.
<img style="max-width: 760px" src="http://www.
JPG” />For now, Kellie Rasberry is picking most of the womens clothing herself on Emma Kelly Me. For fans of her long history on KISS FM, that means they’ll find garments that Rasberry would actually wear.
(Allen Evans Photography (custom credit))
“We don’t hang out a lot, and this has made us hang out and talk more,” Emma Kelly said.
“Raising a teenage girl, it’s hard to find things to do together — that she actually wants to be with me,” Rasberry says. “To have a business together where she wants to hang out with me, that’s the icing on the cake.
And how to dress her age.”
“For my niece’s wedding this summer, trying to find an appropriate dress [for Emma] was a nightmare,” Rasberry said “Everything’s so sexualized and inappropriate for her age. I know those clothes are out there but was having a lot of difficulty finding them.
(Shaban Athuman / Staff Photographer)
If the website seems heavy on purses right now, that’s because the company started because of the “perfect” animal-print clutch that Rasberry spent years hunting for. She finally found one by Parker and Hyde — but she contacted the owner to ask if she could make some changes to the bag.
Eventually, she decided that her many fans might want to buy the newly-designed clutch she’d come to love.
com for more than a decade, saving it for the right moment, whenever that came along. She considered opening a single mom support website, but that never came to fruition.
They don’t have plans to open a brick and mortar shop.
“Now, will we ever do some pop-ups? Maybe,” she said. “It’s one challenge at a time.
Related: How CBD turned radio celebrity Jenna Owens into a thriving businesswoman.