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Little Mix's Next Big Venture is in Retail: Details

Little Mix’s Next Big Venture is in Retail: Details

The four members of Little Mix, one of pop’s biggest girl groups, are adding athletic wear designers to their list of band accomplishments. Announced on Sep.11, USA Pro, a British athleisure brand formulated for “the ultimate, comfortable” work out launched USA Pro by Little Mix, four different curated collections each named for and handpicked by the individual members of the group. There’s the Leigh Anne Wrap Sports Bra for 20 euro, bright, brushstroke-inspired printed leggings in Jade and Perrie’s collections for 25 euro and even elastane “cold shoulder” tops in Jesy’s edit for 15 euro.

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This isn’t the first time pop divas have made a foray into athleisure (see FKA Twigs for Nike, Hailee Steinfeld for Mission, Demi Lovato for Fabletics and, oh yeah, Beyonce’s Ivy Park for Topshop and Rih’s Fenty for Puma) but it is the first time for the girls of Little Mix. See each of their collections below. 

It’s the moment we’ve all been waiting for!! The second @usaprouk collection designed by @littlemix is now available online and in store! ——Shop @jadethirlwall range here now! https://goo.gl/8Xyr9D

A post shared by USA Pro (@usaprouk) on Sep 11, 2017 at 8:41am PDT

It’s the moment we’ve all been waiting for!! The second @usaprouk collection designed by @littlemix is now available online and in store! —— Shop @perrieedwards range here now! https://goo.gl/GY7Lxz

A post shared by USA Pro (@usaprouk) on Sep 11, 2017 at 8:39am PDT

It’s the moment we’ve all been waiting for!! The second @usaprouk collection designed by @littlemix is now available online and in store! ——Shop @leighannepinnock range here now! https://goo.gl/VJBNL1

A post shared by USA Pro (@usaprouk) on Sep 11, 2017 at 8:34am PDT

It’s the moment we’ve all been waiting for!! The second @usaprouk collection designed by @littlemix is now available online and in store!—— Shop @jesynelson range here now! https://goo.gl/SCtPYc

A post shared by USA Pro (@usaprouk) on Sep 11, 2017 at 8:29am PDT