The eBook concludes that wellness is not simply a trend, but a major driver of revenue growth, for hotels and in the general economy. The trend will intensify further in 2018, making it important for hotel practitioners to make wellness a central part of their offerings in many areas of the guest experience.
Jonathan Barouch, Founder and CEO of Local Measure, said, “The wellness economy now represents a $3.7 trillion industry, and social media has exploded the phenomenon – making wellness not just a desirable feature for hotel guests, but a truly communal online experience.” He concluded, “The Business of Being Well analyses this movement, and demonstrates that hoteliers worldwide ignore wellness as a key guest offering only at their peril. We are extremely grateful to the executives at five of the industry‘s major global hotel brands, for sharing their insights into the wellness economy, and how hotel professionals worldwide can tap into the revenue and guest engagement opportunity.”
In addition to commentary from these senior executives, the eBook contains a wealth of information on current wellness and fitness programs at hotels worldwide, including yoga and fitness programs currently being offered at Fairmont Hotels, Six Sense’s Pioneering Wellness initiatives which include healthy building environments as well as special healthy food offerings, nutrition-based menu-planning at Rocco Forte Hotels, and more.
The eBook also offers tips for enabling hoteliers to stay in front of the trend, including investing in gym design and maintenance; offering in-room fitness and on property fitness training classes; and making the hotel’s wellness program social, by sharing photos on Instagram and other online channels.
Local Measure is the leading customer intelligence platform in the tourism and hospitality sectors with headquarters in Australia and offices in Singapore, Dubai, London, Miami, Los Angeles and New York. Local Measure‘s clients include many of the world‘s largest tourism and hospitality brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalise customer data, rich content and analytics at a local level. For more information about Local Measure, visit website and follow us Instagram Facebook.