1. How many cups of coffee do you drink a day?
I normally wake up around 5:45am and by the time it is 7:30am, I’ve already had 2 cups of coffee. The first one is quite a large cup, it is also my favourite of the day. I love drinking it while I catch up with the news.
3. What are you most proud of?
I can’t really pinpoint one single event that I am really proud of, as we have few. In 20 years we have grown our initial turn over 18 times; we bought the building we operate from; we have grown the team from 7 hairdressers and 3 juniors to 85 team members; we have created a consistent presence during major fashion weeks around the world, including, Paris, London, New York, South Korea, China and Vietnam; we launched a second London salon at the Bulgari Hotel in Knightsbridge with two further international salons in Mykonos and St Barth. Also, we are focused on the impact that we are having in our planet. We are supporting WE Charity.
Beauty has alway been an integral part of what we do. For me hair and beauty go hand-in-hand. Our clients are cash rich but time poor, and we have to respect that. This is the reason why we created the one-stop-shop so many years ago. Listening to our clients has always been at the base of our business; hence, the reason we now offer such a variety of treatments. As a business we need to give our client what he or she ne, and we do not expect him or her to fit in with our business.
The industry as changed a lot since we started, but not much the way we alway run our business. Customer focus as always been our main point. I have always listened to what our client wants; hence the reason back in 1990 we were the first one to offer a £20 blow dry – long before of any blow dry bars. Back then I wanted to give my client what she did not know she needed: affordable beauty, because for me beauty is a necessity and not a luxury. And now everyone is waking up to this.
We produce approximately £1,500 sales a week.
7. How do you stay fresh and keep the salon up-to-date and innovative
Little and often most of the time is the correct amount. I do not believe in drastic changes. We have come out with our new venture “the facial bar” just for that. We wanted to maximise the time that the client spent in the salon, offering a 30-minute facial while they are are waiting for their hair colour to develop. They are medically led treatments that can be performed sitting at the hairdressers chair. One of the most appealing elements for our clients is that the facials cost a quarter of the price charged by other professionals in the area. Our skin is our largest organ and like all our organs, if we want to keep everything in check we need to find a way to have small treatments as often as possible: continuity is the key of beauty.