When Kevin Durant takes the floor on Sunday he’ll be wearing pink Nike KD 11 Aunt Pearls shoes bearing the names of 59 cancer survivors with inspiring stories.
Golden State Warriors teammate Stephen Curry decided to poke fun at his own mischievous nature with his shoe selection, unveiling the Under Armour Curry 6 “Coy Fish” colorway depicting the time he and a former college teammate found themselves in a little trouble for pulling a prank at a Japanese steakhouse.
The shoes players wear are still considered as big of a deal as the All-Star game itself for a loyal niche of fans in the basketball community known as “sneakerheads” — even though the overall market for basketball shoes may not be what it was a decade ago.
Regardless, the stories behind them add meaning to the shoes.
Curry’s “Coy Fish” shoe ($130, available Friday), for instance, resembles the vibrant koi fish — and the story of when Curry and former Davidson Wildcats teammate Steve Rossiter decided to jump into the koi fish pond at a local Japanese restaurant while out celebrating one night. Curry was the decoy in the escapade, distracting the hostess while Rossiter jumped in the water and tried to grab one of the koi fish.
Unfortunately for Curry and Rossiter, the security surveillance tape captured the antics and it got back to Davidson coach Bob McKillop.
“We were in the gym running sprints for a good two hours,” Curry says on the Under Armour website.
James Harden, Damian Lilllard and Kyle Lowry will be wearing Adidas All-Star Weekend “raceway inspired” shoes with checkered flags, a nod to Charlotte’s long history of auto racing. Those shoes are player edition only and aren’t available to the public, but other colorways of each sneaker are available to the public.
Powell said the trend away from basketball shoes began around 2015 and that sales have continued to slide. He said basketball shoe sales in the United States declined in “the low teens” in 2017 and in the “high single digits” last year.
He doesn’t expect the trend to change regardless of how fancy the new line of basketball shoes unveiled this weekend in Charlotte.
Still, players continue to compete off the court in a shoe market where sometimes the flashier the better. So there will be a bevy of multicolored ones on display.
Oklahoma City’s Russell Westbrook and Boston’s Kyrie Irving might don the most vibrant shoes.
Westbrook will celebrate his eighth NBA All-Star selection with a special edition colorway of his Jordan Brand Why Not Zer0.2 shoes ($125, available Sunday) that features a bold combination of black, red, light and dark blue and lime green.
Like most of the players, Westbrook has input into the design of his shoes, saying on the Nike website that “every colorway has a meaning behind it that is special to me. … I wanted to take that storytelling to the next level with an exposed tag that helps illustrate the meaning behind the colors used.’”
In coordination with the All-Star weekend hosted by former NBA star and current Hornets owner Michael Jordan, the Jordan Brand is releasing a series of off-court footwear to honor the six-time NBA champion, who grew up in Wilmington, North Carolina, led the North Carolina Tar Heels to a national championship and became a household name with the Chicago Bulls.
“We wanted to pay homage to the most important parts of MJ’s journey and you can see that come to life with new and classic takes of Air Jordans for men and women,” said David Creech, the Jordan Brand vice president of design.
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