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Popular American fashion brands that still exist

Popular American fashion brands that still exist

The brand’s red, white, and navy blue logo exemplifies the patriotic spirit of Tommy Hilfiger, which took the fashion world by storm after it launched in 1985.

Britney Spears, Gwen Stefani, and Destiny’s Child, are just a few stars of the ’90s who wore memorable outfits with the Tommy brand name in the form of crop tops, athletic wear, and denim.

Despite the influence Tommy Hilfiger as a brand has had on the fashion industry, its flagship store in New York City closed earlier in 2019, along with those of other legacy brands like Calvin Klein, Gap, and Lord Taylor. That said, it is still a popular brand, it’s just changing the way it wants to reach customers.

“In line with our strategic objective to further reach and engage with digitally savvy North American consumers, we will focus on next generation retail experiences and partnerships to stay ahead of today‘s continuously changing shopping habits and preferences,” Daniel Grieder, CEO of Tommy Hilfiger Global and PVH Europe, said in a statement emailed to Business Insider.

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