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Rihanna To Launch Her Own Fashion Label With LVMH

Rihanna To Launch Her Own Fashion Label With LVMH

And let’s not forget Rihanna’s status as a style icon, to which her name on several best-dressed lists, as well as the number of likes typically amassed on IG photos of her bold, trendsetting street style, are a testament. Last year, she even played co-host at the Met Gala—AKA fashion‘s biggest night out—alongside Anna Wintour and Donatella Versace.

With all that said, one question remains: if Rihanna does launch her own luxury fashion label, will it also be as successful as her other business ventures? While her unparalleled celebrity influence is an undeniable factor, what really led Fenty Beauty and Savage x Fenty to achieve what few other celebrity-led brands have is her diversity-driven approach: she made sure her products could cater to all women, regardless of their skin colors, shapes or sizes.

For a luxury fashion label, though, that approach might be a little trickier to adopt. Traditionally, designer brands (like the ones LVMH owns) have banked their appeal on a sense of exclusivity, one that speaks directly to an older and more affluent crowd. However, in recent years, the fashion industry has been shifting its focus to a younger generation, largely thanks to the rise of streetwear.