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Scandinavian Fashion's Forward-Thinking Creativity

Scandinavian Fashion’s Forward-Thinking Creativity

Jens Werner truly understands modern sportswear. After growing up around skate culture, the self-taught German designer started out in Adidas’ style department, working with brands including Yohji Yamamoto, Raf Simons, Rick Owens, and Yeezy. He helped to launch Tory Sport before moving to J.Lindeberg, becoming the creative director in December 2017.

J.Lindeberg allows Werner to explore his roots, and his Fall 2019 collection, titled Abandoned Archive, displays that. It explores the brand’s story since 1996, featuring archival silhouettes along with ‘60s inspiration, slim tailoring, and rock-and-roll. The designer’s mom knitted socks for the collection, and his punk photographer friend, Susie J. Hogan, contributed photos. But the most exciting part is J.Lindeberg’s modern perspective: their aesthetics fit any gender, and basics like knitwear and t-shirts are unisex. The wearer can adapt pieces to their own style and identity, something Werner’s new collection celebrates.


What sparked your interest in fashion design?

In my village in Germany, there wasn’t exciting fashion. Other cultures where I traveled inspired me, and I wanted more than what my town offered. I ripped apart my favorite shorts to examine the pattern, and from there, I taught myself [design].

Where would you like to see the fashion industry go?

I want brands to not have to follow trends and price competition. It shouldn’t matter how many collections and products you have on the market, but instead what you stand for as a brand.

What’s your fashion guilty pleasure?

I’m a freak for sneakers, especially collaborations that have a story to tell. I’m collecting them.