Tommy Hilfiger’s world tour continues with a return to London Fashion Week. Delivering his classic American flair to the UK capital, Hilfiger will attract guests with the return of the TommyNOW “See Now, Buy Now” experience at Tate Modern. TommyNOW will introduce Tommy XLewis X H.E.R, the triple collaboration between Hilfiger, British racing driver (and L’Officiel Hommes cover alum) Lewis Hamilton, and Grammy-nominated musician H.E.R. The designer’s latest showing will also include the men’s and women‘s Hilfiger Collection, so it’s sure to be an event to remember. Last time Hilfiger staged his runway in London, he crafted a “Rock Circus” at the Roundhouse in collaboration with Gigi Hadid, and this season’s return is sure to be a major highlight of London Fashion Week.
After the success of Hilfiger’s ’70s-inspired collaboration with Zendaya throughout 2019, this collection will mark another exciting direction, especially with it being the most sustainable of his collections yet. The live stream event will take viewers inside of all the action, featuring a blend of pre-show red carpet footage and post-show live QAs with Hamilton and H.E.R, in addition to the runway show. If you are excited to see what TommyNOW has in store this time around, you can watch the show by coming back here on Sunday, February 16 at 3 pm EST.