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Study Reveals Amazon at ‘Center’ of Customer Shopping Journey

Study Reveals Amazon at ‘Center’ of Customer Shopping Journey

In Feedvisor’s latest consumer behavior survey of Amazon shoppers, the optimization platform provider said the online giant dominates product searches and is the top choice for buying a “specific product.” The survey was designed to explore the “behaviors, motivations and ne” of Amazon shoppers. More than 2,000 U.S. consumers were …

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Women Have the (Spending) Power

Women Have the (Spending) Power

Driving more than 70 percent of consumer spending with their buying power and influence — unsurprisingly, it’s women in control. Here, WWD speaks with Bridget Brennan, author of “Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers.” Brennan is also founder and chief executive …

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How Major Brands Won with Trust-Centered Marketing

How Major Brands Won with Trust-Centered Marketing

Every successful relationship requires a healthy foundation of trust, and the relationship between brands and buyers is no different. Without trust, there is no brand loyalty—and without loyalty, it’s pretty difficult to earn repeat purchases, customer referrals, and ultimately grow your market share. With consumer trust in U.S. brands currently …

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Ulta continues sexual wellness expansion with indie brand Fur

Ulta continues sexual wellness expansion with indie brand Fur

As the lines between beauty and wellness continue to blur, Ulta Beauty is making moves to offer deeper assortments of both to its customer. The retailer’s latest brand addition is Fur, an indie body-hair company behind a line of pubic-hair oils, ingrown-hair concentrates and stubble cream, all designed for customers’ …

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