Home / Shopping / Tesco under fire over ‘sexist’ shopping trolleys showing woman and kids
Tesco under fire over 'sexist' shopping trolleys showing woman and kids

Tesco under fire over ‘sexist’ shopping trolleys showing woman and kids

A supermarket giant has been accused of having sexist shopping trolleys.

Tesco has come under fire for having a picture of a woman in a dress and children featuring on the handles’ safety instructions.

It started when a woman from Manchester posted a complaint on Twitter with the hashtag ‘everyday sexism’.

She wrote: “Tesco, is it only women who do the food shopping and look after the kids?”

And, the Tweet gained the support of the Fathers4Justice group.

Campaigner Matt O’Connor said: “ Tesco ne to stop this gender apartheid.”

Samantha Rennie, executive director at equality group the Rosa UK Fund for Women and Girls, said shopping trolleys being gendered is “ridiculous”.

She added: “It’s a seemingly small factor that plays a role in reinforcing stereotypical ideas of the woman being responsible for the weekly food shop.”

Tesco
(Image: Manchester Evening News)

But people have disagreed with the woman.

MrStick tweeted: “Someone has complained to @Tesco that this is sexist as it shows a woman doing the shopping.

“The Mcr woman who complained ne to get a life.

“It maybe a man dressed as a woman #everydaysexism. World’s gone mad.”

Read More
You could soon have to pay to visit these Northumberland tourist spots

The supermarket has announced plans to introduce trolleys featuring gender neutral images, and more than 20,000 trolleys have already been switched, according to the Mirror.

A Tesco spokesperson said: “Everyone’s welcome at Tesco, which is why we’ve been changing the icons on our trolleys to use a new, gender-neutral design.

“The new design is already on over 20,000 trolleys and will feature on all new trolleys in the future.”