NEW YORK (Thomson Reuters Foundation) – A U.S. clothing company is taking a sartorial swipe at first lady Melania Trump, selling jackets saying “I really care, don’t you?” in response to the “I really don’t care” jacket she wore to visit migrant children separated from their parents.
All proce from the jackets, selling for $98, will be donated to a Texas-based refugee and immigrant advocacy group, said Emma McIlroy, chief executive of the Wildfang clothing company in Portland, Oregon.
The first lady’s visit on Thursday to a Texas shelter housing migrant children was overshadowed by the jacket she wore with the words: “I really don’t care, do u?” scrawled in white brush strokes on the back.
Her jacket prompted a maelstrom on social media over what it meant.
“I think it’s just incredibly hopeful and refreshing,” she said of the response.
The furor over the jackets shows the power of fashion, especially in turbulent political times when the public is “so angry about everything,” said Paco Underhill, chief executive of Envirosell, a research and consulting company, and author of “Why We Buy: The Science of Shopping.”
With sale of its jackets, Wildfang was more than halfway through its goal of raising $50,000 for the Refugee and Immigrant Center for Education and Legal Services (RAICES) in San Antonio, Texas, McIlroy said.
Her visit to Texas came a day after her husband signed an executive order to modify his administration’s practice of separating children from their migrant parents when they illegally enter the United States.
Reporting by Ellen Wulfhorst, editing by Astrid Zweynert @azweynert Please credit the Thomson Reuters Foundation, the charitable arm of Thomson Reuters, that covers humanitarian news, women‘s rights, trafficking, property rights, climate change and resilience. Visit news.trust.org